Need a lift???

I've been working on some lift doors that will just be static, so I tried to make them more interesting by having the animated texture sign and also applying a glow effect to certain areas to give the effect their is power running through it and adds a bit of life to the scene. The glow effect was created by using the alpha channel to mask the areas i wanted to glow and that applying that mask to the glow material slot in the material editor, I foiund quite quickly that using it careful and not poushing too much was important or the diffuse texture gets washed out completely and teh bloom from the lughts becomes a little too intense.